Alcat test · Campaign

Do you know what you eat?

A campaign that makes hidden food intolerances instantly visible.

ClientCIC
BrandAlcat test
ScopeConcept · Art direction · Photography
Creatividad Test alcat cic bogavante escorpion

Turn everyday food into a warning.

ALCAT is a blood test designed to detect food intolerances. We created a direct visual campaign in which familiar ingredients take on an unexpected, threatening quality, making an invisible problem immediately understandable.

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