Zimmer Biomet · Launch campaign
H1 Ceramic Hip Resurfacing
A complete launch campaign for H1 Ceramic Hip Resurfacing, combining key visuals, congress materials and film.
Regain your power.
We created the complete launch campaign for H1 Ceramic Hip Resurfacing. The idea transforms the product benefit into an active, empowering promise and unfolds across key visuals, sales folders, congress materials and two films, all held together by one energetic visual language.
The campaign in motion.
Two complementary films extend the launch story: one introduces the solution through movement, active living and bone preservation; the other celebrates the first 100 clinical cases and the teams behind the milestone.
Discover H1 Ceramic Hip Resurfacing
A product introduction designed to make a complex subject approachable, connecting the H1 solution with mobility, bone preservation and an active lifestyle for suitable patients.
H1 - First 100 Cases
A milestone film celebrating the first 100 clinical cases and the surgeons and teams helping advance this innovative solution.
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