Compeed · Campaign & retail activation
Keep me in your pocket!
A campaign and pharmacy activation that keeps Compeed close for every blister occasion.
Turn a product benefit into a habit.
The activation brings Compeed into the moments when blisters are most likely to happen. “Keep me in your pocket” turns the pack into an everyday essential and gives the campaign a simple, portable idea that works across pharmacy displays, shelf materials and promotional pieces.
One campaign. Two product needs.
Alongside the in-store activation, we developed key visuals for Blister Plasters and Cold Sore Patch. A shared visual system keeps the brand recognisable while giving each product a clear benefit and category code. The retail toolkit extends the idea across floorstands, counter display units, shelf materials and an educational fold-out sample pack.
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